What belongs on a law firm website and what happens after someone finds it: practice area pages, attorney bios, speed, accessibility, and the intake path from first click to booked consultation.
There are three Core Web Vitals and First Input Delay has not been one since 2024, which most firm-facing advice has not noticed. Fifteen firm sites loaded on…
Read →Clio secret-shopped 500 firms in 2024: a third answered an email, two in five answered the phone, and both got worse since 2019. But speed only buys the…
Read →The WCAG 2.1 AA deadline everyone cites belongs to state and local governments, and it moved to 2027 and 2028 in April 2026. A private firm has an…
Read →Bio pages that rank run about 1,150 words over 11 headings, and nearly all of them name the law school. One in six names a case result, one…
Read →The pages winning commercial practice-area searches run about 2,800 words across 16 headings, a third of them questions. They are also harder to read than a textbook, only…
Read →The usual answer is a list of nine pages. A check of 15 law firm sites that rank found a median of 973, and not one under 100.…
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