Ad Rules
What a Lawyer May Claim: Specialist, Expert, Best
Saying you specialize is generally permitted. Saying you are certified is the regulated claim, and Model Rule 7.4 has not existed since 2018. Of 27 firm pages, 10…
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What state bar advertising rules permit on a law firm website: testimonials, case results, specialist claims, required disclaimers, chatbots, and where the rules differ by jurisdiction.
Ad Rules
What to Publish Beside a Case Result Figure
The published number is the claim. Texas wants a second figure, Louisiana wants the fees at half the largest font, Florida wants the result objectively verifiable, and New…
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Ad Rules
What Law Firms Can Publish in a Client Testimonial
Three rulebooks apply to the same quote: your state bar, the FTC, and Google. Florida requires a disclaimer, New Jersey bars superlatives and New York dropped its requirement…
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Ad Rules
New York Dropped the Attorney Advertising Disclaimers
On 1 June 2026 New York replaced its detailed advertising rules with ABA-style ones. The "Attorney Advertising" label and the prior-results disclaimer are both no longer required. Most…
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