Ad Rules
What a Lawyer May Claim: Specialist, Expert, Best
Saying you specialize is generally permitted. Saying you are certified is the regulated claim, and Model Rule 7.4 has not existed since 2018. Of 27 firm pages, 10…
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Ad Rules
What to Publish Beside a Case Result Figure
The published number is the claim. Texas wants a second figure, Louisiana wants the fees at half the largest font, Florida wants the result objectively verifiable, and New…
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Ad Rules
What Law Firms Can Publish in a Client Testimonial
Three rulebooks apply to the same quote: your state bar, the FTC, and Google. Florida requires a disclaimer, New Jersey bars superlatives and New York dropped its requirement…
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Ad Rules
New York Dropped the Attorney Advertising Disclaimers
On 1 June 2026 New York replaced its detailed advertising rules with ABA-style ones. The "Attorney Advertising" label and the prior-results disclaimer are both no longer required. Most…
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Website & Intake
Law Firm Website Speed and Core Web Vitals, Measured
There are three Core Web Vitals and First Input Delay has not been one since 2024, which most firm-facing advice has not noticed. Fifteen firm sites loaded on…
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Website & Intake
Law Firm Client Intake: What Happens After the Click
Clio secret-shopped 500 firms in 2024: a third answered an email, two in five answered the phone, and both got worse since 2019. But speed only buys the…
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Website & Intake
Law Firm Website Accessibility: 15 Sites, Measured
The WCAG 2.1 AA deadline everyone cites belongs to state and local governments, and it moved to 2027 and 2028 in April 2026. A private firm has an…
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Website & Intake
What Belongs on an Attorney Bio Page: 12 Bios, Measured
Bio pages that rank run about 1,150 words over 11 headings, and nearly all of them name the law school. One in six names a case result, one…
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Website & Intake
Practice Area Pages That Actually Rank: 12 Winning Pages, Measured
The pages winning commercial practice-area searches run about 2,800 words across 16 headings, a third of them questions. They are also harder to read than a textbook, only…
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Website & Intake
What Pages a Law Firm Website Needs: 15 Sites, Measured
The usual answer is a list of nine pages. A check of 15 law firm sites that rank found a median of 973, and not one under 100.…
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