The Work
Nobody drags a block onto your site and calls it a brand.
Every page is written and coded by hand, aimed at one outcome: someone with a legal problem decides you are the firm worth calling. Client builds sit under non-disclosure, so what follows is a pair of working demonstration shells, the standards behind each project, and the full list of what ships.
Open one and click around
Most of what we build is covered by non-disclosure agreements, so those sites stay private. These two shells exist so you can judge the work anyway. They are real, navigable sites — practice-area pages, attorney bios, results, intake — not screenshots of a design file.
A real build goes considerably further than either shell. These show the layout language and the standard of craft. Yours adds the depth: your practice areas, your attorneys, the markets you serve, and the questions your own clients keep asking on the phone.
Schwab Law
A calm, credibility-first build for a family law practice. Deep practice-area pages, attorney credentials placed above the fold, and an intake path designed for someone making a difficult decision under stress.
- Practice-area architecture with individual landing pages
- Attorney bio built for E-E-A-T and client trust
- Click-to-call and short-form intake on every screen
Crane & Mercer Injury Law
A high-urgency build for a personal injury practice, where speed of response decides the case. Bold contrast, immediate contact, and content structured to answer the questions injured clients actually search.
- Conversion-led layout with persistent contact
- Question-led content structured for search and AI answers
- Fast-loading, mobile-first templates
Both shells use fictitious firms and are illustrative only. Client builds are covered by non-disclosure agreements and are not published.
Standard on every project
There is no “basic” tier where the important things are missing. These are standard on every project, regardless of size.
Custom code, not a template
Your site is built from scratch in hand-written PHP, CSS, and JavaScript. No page builder bloat, no theme you share with a thousand other firms, and nothing you have to pay a monthly license to keep using.
Practice-area pages that stand alone
Each practice area gets a real page with its own substance, not a paragraph on a shared services list. That is how firms rank for the specific matters they actually want to be hired for.
An intake path, not a contact form
Click-to-call, a short and obvious inquiry form, and clear next steps on every page. Industry mystery-shopper research has found most firms never respond to an emailed inquiry at all — the site should make contact effortless and make follow-up obvious.
Technical SEO from day one
Clean heading structure, schema markup, an XML sitemap, fast-loading assets, and metadata written for the searches your clients run. Built in at launch rather than retrofitted later.
Accessibility taken seriously
Sufficient color contrast, descriptive alt text, keyboard-navigable forms, and semantic markup aligned to WCAG 2.1 AA. Web accessibility claims under the ADA have climbed sharply, and an inaccessible site is a risk a law firm should not be carrying.
Built for AI search, not just Google
Clients increasingly ask an AI assistant before they open a search results page. We structure content so a direct answer sits near the top of each page, in plain language an answer engine can quote.
How we judge a finished site
A site is not done because it looks good in a portfolio. Before launch, every build has to clear the same checks.
Does it load fast on a phone?
Most legal searches happen on mobile, often in a stressful moment. If the site is slow or awkward to use on a small screen, nothing else matters.
Is it obvious who you are?
Experience and credentials are the first thing prospective clients look for. Bios, admissions, and real outcomes have to be easy to find.
Can a stranger contact you in one step?
From any page, on any device, without hunting for a phone number or scrolling to a footer.
Does each page answer a real question?
Pages written to fill space do not rank and do not convert. Each one exists to answer something a client actually asks.
Will it still be yours in three years?
You own the site, the code, and the content. No proprietary platform lock-in, and no hostage situation if you decide to leave.
Is it accessible?
Contrast, alt text, keyboard navigation, and semantic structure — checked before launch, not after a demand letter.
See what your firm's build would cost.
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