# Editorial Policy AttorneyPlot sells websites to law firms and also publishes reference material about law firm websites. That is a conflict of interest, and the only honest response to it is a method strict enough to be checked. This page is that method. ## The conflict, stated first This studio is paid to build the thing it writes about. A reader is right to treat that as a reason for caution, so the interest is disclosed on this page rather than buried in a footer, and the rules below exist to keep it from bending the content. What the disclosure does not extend to: AttorneyPlot takes no referral fees, affiliate commissions or vendor payments of any kind. No host, platform, plugin, directory or legal-marketing company has ever paid for a mention here, and none can. Where a specific product or service is named, it is named because it is relevant, and the relationship — including when it is a competitor — is stated in the text. ## How a piece gets written - **It starts from a real question.** Topics come from what attorneys and firm administrators actually ask — in practitioner forums, in question sites, and in the quote conversations this studio has every week — not from keyword volume alone. - **Primary sources first.** A claim about advertising rules is sourced to the rule, named by jurisdiction and number. A claim about how search works is sourced to published engine documentation. A claim about cost or timelines is sourced to first-party build data from this studio and labeled as such. - **Secondary sources are identified as secondary.** Where a survey, industry report or another publication is the best available source, it is cited by name, and so is its date. - **Unconfirmed figures are marked, not smoothed.** If a number could not be verified against a primary source, the text says so. An estimate presented as settled fact is treated here as an error, even when the estimate turns out to be close. - **Sources are listed on the page.** Every article ends with a numbered source list. Every external claim in the body resolves to an entry in it. ## Rules that do not bend - **No guaranteed results.** No article, proposal, email or conversation from this studio promises rankings, lead volume, case counts or revenue. Content that implies a guarantee without stating one is held to the same line. - **No invented experience.** No fabricated case studies, no composite clients presented as real ones, no testimonials that were not given by the person named, no statistics without a traceable source. - **No legal advice.** Material about bar advertising rules describes what published rules say. It is not advice, it is not jurisdiction-specific counsel, and applying it remains the firm's own responsibility. The [disclaimer](/disclaimer/) states this in full. - **Competitors are described accurately.** Where this studio's model is compared with subscription agencies, template builders or legal directories, the comparison states the actual trade-offs, including the cases where the alternative is the better choice for a given firm. - **Client confidentiality holds.** No client name, matter, case outcome or site is identified without written permission, which is why the portfolio is built from demonstration sites. ## Who writes it Articles are published under a named byline with a biography stating what that person works on. Where an article draws on this studio's own build data, the text says so rather than presenting in-house figures as industry averages. ## AI and how it is used Drafting tools are used in research and in preparing drafts. No article is published from a generated draft without a human pass that verifies every figure against its source, reads every citation, and rewrites whatever the tool could not support. Responsibility for anything published here sits with this studio, not with a tool. ## Updates and revisions Advertising rules change, search engines change, and prices change. Articles that depend on any of those carry the date they were last reviewed. A substantive change — a figure, a rule, a recommendation — is noted on the page. Fixing a typo is not, because a change log full of typos hides the changes that matter. ## Being wrong Errors get corrected on the page, visibly, including when nobody but the studio noticed. The process is in the [corrections policy](/corrections-policy/). Reporting one takes a minute through the [contact page](/contact/). _Last reviewed October 8, 2026._